Consumers are also willing to pay more for more sustainable food options. The poll surveyed 30,000 internet users in 60 countries to find out how passionate consumers are about sustainable practices when it comes to what they buy. The position of financial prudence, social influence, and … FULFILLMENT บริการคลังสินค้าออนไลน์ “เก็บ แพ็ค ส่ง” sea pines guest amenity card [13] 57% of consumers are willing to change their buying habits to help the environment according to an IBM Consumer survey. 3 Coffee cups, palm oil, and single-use plastics are some recent products to face public discussion, which leaves businesses rethinking both the sustainability of their materials and processes, and the environmental impact and recyclability of their products. Consumer Goods Brands That Demonstrate Commitment To … The survey showed that 55 per cent of global online consumers are willing to pay more for products from companies they know are making a conscious effort to reduce their carbon footprint. Key Environmentally Conscious Consumers Statistics. As part of the trade off, consumers are willing to pay more for products that use sustainable processes. It also found that 73% of global Millennials are willing to pay extra for sustainable offerings--up from 50% in 2014. For example, consumers who claim to recycle and to buy green products are not always those willing to pay premiums. Coffee with environmental interests saw a massive surge growing 52% by sales volume. And environmental consciousness isn’t a new trend among consumers. Commercial research says 46% of consumers are more inclined to buy a product if it is eco-friendly. Consumers More than two-thirds (69%) of environmentally-conscious buyers willingly pay a premium for recycled products, and more than half of these buyers are ready to change their shopping habits to reduce negative impact on the environment. Study: Consumers Will Pay More for Sustainable Products and … Nielsen’s research also found that 66 percent of consumers were willing to pay more for sustainable goods in comparison to 50 percent in 2013. Third—and this is one of the most interesting aspects for me that we are heavily discussing with many companies—is the opportunity that comes with sustainability in new business building , green business building.

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